Knowing The Differences Between Marketing And Advertising

Marketing and advertising are equally important components, but they are also very different. Knowing the differences between the two can put your company on the fast track to success.

Let’s start off by reviewing the formal definitions of each:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions, it is easy to understand how the differences can be confusing to the point that most people think of them as one and the same. So, lets clear up the confusion.

Advertising is but a single component of the marketing process.

Advertising entails publicizing your business, product, or services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, yellow pages, television, radio, and of course the Internet. Advertising is the single largest expenditure of most marketing campaigns.

The best way to distinguish between advertising and marketing is the pie chart. Mentally visualize breaking the pie chart down into several slices that include advertising, product pricing, distribution, customer service, sales strategy, etc.

Using this method, you can see, advertising only equals one slice of the pie in the marketing strategy. All of these components must not only work independently, but they also must work in unison towards the ultimate goal of publicizing your business and obtaining customers.

Marketing, on the other hand, is simply a process that an organization goes through to facilitate an exchange between buyer and seller.

The main function of marketing and advertising is to promote a product or service to potential customers.

Christian Home Business Ideas

Starting a home business that aligns with your faith and targets a specific religion is not only a good idea, it is a smart one as well.There certainly is a large market of people who would prefer to join Christian business opportunities, or purchase products from other Christians. Here areĀ  five Christian home business ideas you could use to start a home business and make money selling to this group.

1. Let’s start with t-shirts. Everyone one wears them and then orders more when they wear out. You can design t-shirts that offer bible pictures and quotes on them. By combining your faith and fashion you could be getting out your message at the same time.

2. Sell Christian crafts. You could run this out of your own home and have people come to you. By building a large inventory of Christian crafts you could appeal to a wide variety of people who go to church. If you start a website or blog you could sell your crafts online as well. This makes it possible for anyone living anywhere in the world to get into this business.

3. Do you paint? The bible is full of stories that you could paint. Both from the old testament and the new testament. Use your knowledge of Bible stories to come up with paintings that would offer not only beauty, but revive a memory as well.

4. Do you like books! Start a Christian bookstore and retail Christian books. You could add inspiring books that do not necessarily have a religious message in them. People love to read and are willing to pay for the privilege. To compete with larger retail book stores you will have to work at coming up with unique titles that they may not carry.If you want to sell online look at Leisure Audio Books and sell audio books for immediate download and make money doing that also. You could ship hard copy books by adding them to your website giving you a broad market to sell too.

5. Do you like to write. Contact Christian blogs and websites and offer to write content for them. You can earn $5 to $10 an article and write 2 per hour giving you a very good home business income using your computer and writing skills.

There is an unlimited number of ways to make money on the Internet and do it from a Christian business point of view. This is five Christian home business ideas. If you are willing to add a website you can create a worldwide business and make good money at home doing it.