When you add to that the knowledge of missed opportunities such as, people seeking treatment at a family physician’s office for conditions like lower back pain, headaches, carpel tunnel syndrome, you begin to ask yourself, “How can I show these patients there are alternatives?” Because you also know that after several months and many prescriptions later if there is no improvement most likely the patient’s next step is surgery. This is a turning point for many patients when faced with drastic surgical procedures. They choose to live with the pain or consider other options.
So how does that patient find out about your office and what chiropractic can offer them? That’s when a marketing system for your practice is needed, one that provides information about how a chiropractor can treat conditions like headaches and improve quality of life.
However, many chiropractic offices have one or two employees. Much of the marketing and advertising for the practice will be the doctor’s responsibility. That is a heavy burden to carry when so many other areas need immediate attention. A marketing specialist or coach can help lighten the load with affordable advertising tools and practical suggestions to help you design your marketing plan.
In desperation, chiropractors will fall prey to the continual barrage of phone marketers wanting to create a web page for you or advertise in their phone book. Some will seek the opinions and guidance of fellow chiropractors to see what tips they use to be visible in the community. Others will search out and hire a coach or consultant that is skilled in marketing. However, being skilled in marketing does not make you an expert in chiropractic advertising or chiropractic marketing.
Even though marketing is briefly touched upon during a doctor’s education, it would still be safe to say that chiropractors can market their practice better than a person selling you ad space in a phone book, telemarketers or web page designers. All that is needed are the right tools and how to use them to create your marketing plan.
I’ll bet you have already realized the need for a marketing system. But then you considered your budget. You might already have a marketing system for your practice. But it’s out dated and uses the same stale marketing techniques used 20 years ago.
I have found that by using a “done-for-you” advertising system, written by a chiropractor is your best bet. Tested and proven a system and a specialist that will guarantee and stand behind the product. One that gives payment options for the client on a limited budget. Remember, “if you want something done right, do it yourself.” Only a chiropractor could create an effective chiropractic marketing tool.
Wouldn’t you agree that a system and a specialist that shows you how to design your marketing plan would be a useful tool for you practice?
Look at it this way, just like art increases in value over time and continues to be admired by many, so will your practice now that you have a marketing plan designed specifically for you and your office.