How to Get More Followers on LinkedIn Business Page

How to Get More Followers on LinkedIn Business Page These days, LinkedIn has joined in the bandwagon of social media marketing. A lot of businesses are now looking at increasing the number of their followers on this professional social network. As compared to the way Facebook works, LinkedIn is presented in a way that can benefit professionals and businesses. With a very limited pool of potential referral sources or potential clients gathered together in one place, it is highly essential for your business to get more followers.

Here are Some Tips on How You Can Get More Followers on Your LinkedIn Business Page:

1. Optimize Your LinkedIn Page

In order to make your page extra relevant, you may include a description, and an overview of your company, complete with details on important information that describes the nature of your business. At the same time, make sure that you avail of ‘show news’, as doing so will post any press releases and news articles about your company automatically. Also, add your blog RSS to your business page in order to auto populate the content of your blog. With more targeted content posted on your profile, the more chances you have in increasing the number of your followers.

2. Add a Widget to Your Page

There is a tool in LinkedIn which will allow you to add widget to your page. In this way, you can also attach this widget to your email signature, blog or website. This feature will direct all your current clients and contacts to your LinkedIn business page and encourage them to start following.

3. Maximize the Potential of the Groups Feature

The groups feature was designed in a way that can serve as rendezvous for professionals where they can share content, post and view jobs, find answers, create contacts, and establish themselves as leading industry experts. Join some groups, and then it will also prompt you to find other groups with the same interests. With this feature, you will be able to narrow down individuals and businesses on LinkedIn, particularly to your clients and customers.

4. Follow the Company Pages of Your Clients

By following the pages of your clients, you will not only be updated with whatever they are currently working on, but most of the time, they will also follow you back and return the favor. By doing so, some other businesses and individuals in their circle may also see your presence and may even follow you too.

5. Engage Potential Audience

This can be done by posting updated and interesting content on your page. By doing so, you are engaging your audience to give you attention. Post relevant information on your page, but avoid posting spam unless you want your followers to unfollow you.

Designing a Marketing Plan For Your Company

When you add to that the knowledge of missed opportunities such as, people seeking treatment at a family physician’s office for conditions like lower back pain, headaches, carpel tunnel syndrome, you begin to ask yourself, “How can I show these patients there are alternatives?” Because you also know that after several months and many prescriptions later if there is no improvement most likely the patient’s next step is surgery. This is a turning point for many patients when faced with drastic surgical procedures. They choose to live with the pain or consider other options.

So how does that patient find out about your office and what chiropractic can offer them? That’s when a marketing system for your practice is needed, one that provides information about how a chiropractor can treat conditions like headaches and improve quality of life.

However, many chiropractic offices have one or two employees. Much of the marketing and advertising for the practice will be the doctor’s responsibility. That is a heavy burden to carry when so many other areas need immediate attention. A marketing specialist or coach can help lighten the load with affordable advertising tools and practical suggestions to help you design your marketing plan.

In desperation, chiropractors will fall prey to the continual barrage of phone marketers wanting to create a web page for you or advertise in their phone book. Some will seek the opinions and guidance of fellow chiropractors to see what tips they use to be visible in the community. Others will search out and hire a coach or consultant that is skilled in marketing. However, being skilled in marketing does not make you an expert in chiropractic advertising or chiropractic marketing.

Even though marketing is briefly touched upon during a doctor’s education, it would still be safe to say that chiropractors can market their practice better than a person selling you ad space in a phone book, telemarketers or web page designers. All that is needed are the right tools and how to use them to create your marketing plan.

I’ll bet you have already realized the need for a marketing system. But then you considered your budget. You might already have a marketing system for your practice. But it’s out dated and uses the same stale marketing techniques used 20 years ago.

I have found that by using a “done-for-you” advertising system, written by a chiropractor is your best bet. Tested and proven a system and a specialist that will guarantee and stand behind the product. One that gives payment options for the client on a limited budget. Remember, “if you want something done right, do it yourself.” Only a chiropractor could create an effective chiropractic marketing tool.

Wouldn’t you agree that a system and a specialist that shows you how to design your marketing plan would be a useful tool for you practice?

Look at it this way, just like art increases in value over time and continues to be admired by many, so will your practice now that you have a marketing plan designed specifically for you and your office.